Avanza Solutions proudly announces its official partnership with Salesforce, the world’s #1 CRM platform

Karachi – 15th September 2025

The official partner launch event took place at Avanza Solutions’ Head Office and was attended by senior executives from both organizations. The event celebrated a shared commitment to delivering future-ready, customer-first solutions and set the stage for joint go-to-market initiatives. Avanza Solutions, a leading technology provider with more than two decades of expertise in delivering customer-first digital solutions across financial services, telecom, government, and enterprise sectors, proudly announced its official partnership with Salesforce, the world’s #1 CRM platform.

This collaboration marks a defining milestone in Avanza’s mission to accelerate digital transformation across industries. The partnership combines Avanza’s proven strength in CRM solutions with Salesforce’s global capabilities, enabling organizations to build stronger customer connections, adopt smarter solutions, and lead with next-gen innovation.

Senior Leadership Presence

From Salesforce 

• Aon Ali Siddiqui, Country Manager, Pakistan & RoAsia
• Farhan Ibrahim Chaudhry, Head of Sales
• Syed Asad Ali, Sales Leader

From Avanza Solutions 

• Omer Ahmed Khan, CEO
• Akber Zaidi, Global Head of Salesforce Practice 
• Jalil Ahmed Farooqui, CBO 
• Hammad Abdul Haq, CMO
• Shahid Beg, CTO
• Razi Hassan, Group Head Support Services, APAC & Africa 
• Najam Qamaruddin, Head of Marketing
• Usman Khan, Senior Software Engineer

Next-Gen AI powered Banking CRM & Services

Avanza Solutions’ partnership with Salesforce positions us as a Global Partner, bringing together two dimensions of strength, our flagship product innovation, Unison FuXion & comprehensive Salesforce services. Together, our offerings create an ecosystem where enterprises can accelerate transformation, gain actionable insights, and deliver exceptional customer experiences across industries.

Unison FuXion – Product Innovation: Unison FuXion is Avanza’s flagship innovation, now fully integrated with Salesforce, blending CRM, data, and Agentic AI Automations into a single unified framework.

• Enables real-time insights, 360-degree customer views, and predictive analytics 
• Bridges critical market gaps in customer experience innovation, automation, and compliance
• Delivers deeper impact across banking, financial services, telecom, and enterprises.
• Leverage Salesforce to capture new markets faster with a connected, scalable, customer-first ecosystem that goes beyond traditional CRM.

Salesforce Services: As a Global Salesforce Partner, Avanza delivers end-to-end expertise, empowering enterprises to maximize their Salesforce investment with:

• End-to-end consulting and multi-cloud setup. Avanza aligns CRM solutions with business goals, optimizes ROI, and activates AI tools like Einstein Analytics for smarter decision-making. 
• Optimize licenses and automate Salesforce usage to cut costs and remove redundancy. Data migration ensures clean, validated data with structured governance. 
• Seamless integration with ERP, marketing, and enterprise tools streamlines workflows. Custom apps and workflows extend Salesforce capabilities for tailored business solutions. 
• Admin support and performance monitoring keep Salesforce efficient and secure. Training and adoption programs empower teams to maximize productivity and platform ROI.

Reflecting on the significance of the partnership, executives from both organizations expressed their vision.

Akber Zaidi, Global Head of Salesforce Practice at Avanza Solutions: “This partnership with Salesforce validates Avanza’s vision of redefining customer engagement in the financial sector. With our deep banking domain expertise combined with Salesforce’s global platform, we are poised to deliver unprecedented value to our clients— not only in banking CRM but across the broader Salesforce ecosystem. Together, we will empower organizations to innovate faster, serve customers better, and grow smarter.”

Aon Ali Siddiqui, Country Manager, Pakistan & RoAsia, Salesforce: “We are delighted to onboard Avanza Solutions as a Salesforce Consulting Partner. Their proven track record and focus on next-gen digital transformation align perfectly with Salesforce’s mission to help customers connect in entirely new ways and achieve data-driven decision-making at scale.”

About Avanza Solutions

For over two decades, Avanza has been empowering businesses with cutting-edge digital platforms, CRM solutions, and enterprise transformation technologies. With a presence across Pakistan, the GCC, Africa, and beyond, Avanza serves more than 350+ clients, helping them embrace innovation, adopt cloud integration, and build customer-first experiences

Pioneering the Next Chapter of Enterprise Transformation

The Avanza–Salesforce partnership is set to unlock new possibilities for digital transformation across industries and regions. Together, both organizations will help enterprises create intelligent, scalable, customer-focused ecosystems, strengthen their market presence in the GCC and MEA regions, and lead with next-gen innovation and customer success.