Faysal Bank signs Avanza’s Unison Ace – A Customer Experience Management (CXM/CEM) Platform.

Karachi, April 26th, 2022: Present at the signing ceremony were: Omer Ahmed Khan, CEO, Avanza Solutions; Jalil Ahmed Farooqui, Group Head Sales & Business Development, Avanza Solutions; Fowad Ahmed, AVP – Pre Sales, Avanza Solutions; Danish Farooque, Group Head Professional Services, Avanza Solutions, Adnan Farooq, Regional Manager Asia Pacific, Avanza Solutions, Shaheryar Saeed Khan, Chief Digital Officer, Faysal Bank, Syed Hasan Jafri, Chief Information Officer, Faysal Bank and Imran Anjum Shaikh, Head Contact Center, Faysal Bank.

Faysal Bank is one of the largest banks in Pakistan with a network of 600+ branches across 200+ cities, has signed Avanza Solutions – an organization pioneering in digital platforms and services, for Unison Ace – an AI-powered Customer Relationship Management (CRM) and Customer Experience Management (CXM/CEM) platform.

Avanza Solutions’ Unison Ace is an ultimate CRM, CXM, or CEM platform that enhances the customer experience by providing a personalized view of customer information gathered from all touchpoints. Unison’s customer-centric strategies will open an extensive range of opportunities for the users by empowering them to establish an AI-efficient system while creating an integrated network that faultlessly adapts to any environment, driving the system to operate and carry out processes securely.

Avanza’s Unison Ace is a universal platform that will assist Faysal Bank in creating an efficient and cost-effective customer journey that minimizes the customer acquisition costs and improves the navigation while gathering the information from several customer interactions. While containing a vast adaptable framework, an architecture enclosing the latest technology stack, and customer-centric approaches, Unison Ace analyzes, manages, and customizes the data according to consumers’ needs and access across sales, leads, and marketing operations, guaranteeing an efficient user experience.

Unison Ace’s unique foundation encompasses state-of-the-art modules that create a network overlay of shared information, making it a robust quality suite that comprises;

1. Customer 360-degree
2. Salesforce automation
3. Visual drag and drop tools
4. Predefined workflows
5. Personalized dashboard
6. Lead management

Avanza Solutions’ CEO – Omer Ahmed Khan, expressed his gratitude and said: “Digital disruption is changing the course of the digital landscape by furnishing organizations with the opportunities to advance with ease. Therefore, this strategic technology partnership will assist Faysal Bank in taking customer interactions to a more advanced level through agile approaches, making it an enriched suite of hi-tech digital solutions that maximizes the customer experiences across all touchpoints.”

Shaheryar Saeed Khan- CDO – Faysal Bank expressed his insights on this partnership; “As the world adapts to digital transformation, Faysal Bank stays ahead with the next gen solutions to prosper. Avanza’s Unison Ace is an AI-powered robust platform that will assist Faysal Bank in reducing customer acquisition costs while providing us with a variety of opportunities in sales, marketing, operations, and other areas. I’m confident that this partnership will benefit both the organizations and facilitate growth prospects for one another.