Banks Risk Losing Customers Over Poor Experiences—Gen-AI Bridges the Gap
October 28, 2024
Fusion Banking: Pioneering the Future of Financial Services Integration
November 7, 2024
The signing ceremony between Reem Finance and Avanza Solutions was held at Reem Finance's headquarters, where representatives from both organizations were present.
From Reem Finance's team were;
Seraj Faidi, CEO
Mohamed Al Zamil, COO
Nouman Aziz, Chief Strategy Officer
Fadel Mansour, Head of Retail
Aravinda KS, CIO
From Avanza's team were;
Omer Ahmed Khan, CEO, Avanza Solutions
Waqas Mirza, CEO, Avanza Innovations
Danish Farooque, COO
Muhammad Aftab, Group Head of Sales Middle East
Arfat Sarfaraz Shaikh, Senior Presales Consultant
Umair Haniff, Project Manager Middle East
Reem Finance, a premier financial institution headquartered in Abu Dhabi and licensed by the Central Bank of the UAE, has signed a strategic partnership agreement with Avanza Solutions to spearhead its digital transformation journey. Renowned for providing customized financing solutions that empower clients to scale up and broaden their portfolios, Reem Finance plays a critical role in advancing trade capacity and facilitating business growth across various sectors. This partnership marks a pivotal moment for Reem Finance, as it leverages Avanza Solutions' cutting-edge technologies to offer new products and services, and deliver superior digital experiences, positioning itself to play a leading role in the UAE's financial landscape.
Avanza Solutions' state-of-the-art Digital Banking Platform - Symmetry, Enterprise Middleware - Rendezvous, Customer Relationship and Experience Management (CRM)/(CXM) platform - Unison Ace and Vision Digital Wallet, are at the core of this partnership. These cutting-edge solutions are meticulously designed to optimize banking operations, facilitating seamless integration across various channels and customer touchpoints. Avanza's innovative technologies emphasize scalability and flexibility, empowering Reem Finance to enhance operational efficiency and deliver superior, customer-centric services. This strategic alignment positions Reem Finance to navigate the competitive financial landscape with agility, ensuring they meet evolving market demands while driving growth and innovation.
The partnership includes the implementation of several key components from Avanza Solutions' Novus Suite, specifically tailored to enhance Reem Finance's go-to-market capabilities and readiness to scale products and services offerings:
- Symmetry - Digital Banking Platform: This robust platform allows for seamless digital interactions with customers, offering a full suite of banking services via omnichannel web and mobile applications. Its user-friendly interface and advanced functionalities empower customers to manage their accounts, make transactions, and access personalized services effortlessly.
- Unison Ace - Customer Experience and Relationship Management (CXM/CRM): The CRM module is designed to enhance customer engagement and relationship management. By leveraging advanced analytics and customer data, Reem Finance can deliver personalized experiences, streamline communication, and foster long-term client relationships.
- Rendezvous - Enterprise Service Bus (ESB): Avanza's robust solutions enable real-time data integration and communication across various banking systems. This ensures a cohesive flow of information, allowing Reem Finance to maintain operational consistency and enhance decision-making through timely data insights.
- Vision – Wallet and Cards and Management: This module enables the efficient management of wallet and card services, from issuance to personalization, ensuring that customers have access to secure and tailored banking solutions that meet their needs.
- Lifecycle Management: This feature allows for comprehensive oversight of customer accounts and transactions, providing Reem Finance with tools to monitor customer journeys, optimize service delivery, and enhance customer satisfaction.
These and many other integrated features collectively empower Reem Finance to enhance service delivery, improve operational efficiency, and remain competitive in an ever-evolving financial landscape.
"We have selected Avanza after meticulous study covering product-market fit, breadth of technology suite, scalability for expansion, and most importantly, flexibility in supporting customizations needed to launch a unique fusion banking experiences in UAE. We are confident that with this partnership, our customers will be able to witness and experience our strategy to engage with them across multiple facets and offer solutions oriented product and services. We have set a high benchmark for ourselves, and are designing customer journeys that anchor on Avanza technology, and craft a route towards hyper personalization to ensure best experiences for our customers." – Seraj Faidi – CEO, Reem Finance.
"Partnering with Reem Finance marks a pivotal moment in Avanza Solutions' journey toward enhancing the financial landscape. This collaboration is not merely about technology deployment; it represents our commitment to empowering Reem Finance to achieve operational excellence and provide unparalleled digital services. By integrating our advanced Digital Banking, Middleware, and CRM platforms, we aim to streamline their processes, enhance customer engagement, and drive innovation in service delivery. We are excited about the potential this partnership holds in setting new benchmarks for efficiency and customer satisfaction within the industry, ultimately leading Reem Finance toward a future that is both digitally advanced and customer-centric." – Omer Ahmed Khan - CEO of Avanza Solutions.
About Avanza Solutions
Since 2000, Avanza Solutions has been at the forefront of driving digital transformation for organizations worldwide, delivering cutting-edge platforms and services that incorporate the latest in Customer Experience, Artificial Intelligence, Blockchain, Channel Banking, Smart City applications, Business Automation, and Cognitive technologies. As a dynamic hub of innovation, Avanza continuously evolves to meet the digitalization needs of industries such as banking, finance, telecommunications, insurance, pharmaceuticals, and government sectors. With a strong focus on people-centric innovation, Avanza empowers businesses to enhance their operations, improve customer experiences, and accelerate automation, solidifying its role as a global leader in the digital landscape.
About Reem Finance
Reem Finance, headquartered in Abu Dhabi and licensed by the Central Bank of the UAE, is a leading private joint-stock company known for offering customized financing solutions. These solutions help clients across various sectors expand their portfolios and scale their operations, driving business growth and trade capacity. With a commitment to delivering knowledge-driven, personalized services, Reem Finance ensures efficiency and timely execution. Its strong foundation, built on trust and service excellence, positions it as a key player in the UAE’s financial sector, dedicated to supporting the evolving needs of its clients.
